Understanding Business Insider’s Content Standards To succeed in placing a press release or op-ed on Business Insider, it’s essential to align your content with the platform’s tone, style, and requirements. Here are some key considerations: • Concise and Fact-Driven: Business Insider values clear, concise writing that avoids jargon and focuses on factual information. Make your points quickly, and avoid overly promotional language. • Relevant and Timely Topics: Ensure your press release covers current or newsworthy topics. Your content should be relevant to the publication’s readership, addressing topics of business, economy, or industry-specific insights. • Credibility and Sources: All data and claims should be backed by credible sources. Business Insider places high importance on accuracy, so include references where needed. • Unique Insights: Submissions should provide unique insights or perspectives, especially for op-ed submissions. Focus on thought leadership and avoid regurgitating widely available information. IMCWIRE helps ensure these standards are met, working with brands to polish content to a level that meets or exceeds Business Insider’s requirements. Visit for more Info: https://imcwire.com/business-insider-press-release-publication/