#toc-0 #toc-1 #toc-2 https://u.to/ccAOIQ https://lt.dananxun.cn/home.php?mod=space&uid=1073825 Content However, Google doesn’t use the text you write in the meta description tag 100% of the time. Google may choose to use a relevant section of your content to display as the visible text to the user in the search engine if that snippet does a better job of matching up with a user’s query. The meta description tag is another HTML element that Google can use for your web page listing as a snippet in the SERPs. Meta descriptions give search engines a short summary of what the content is about so the user can do a quick assessment of the page to find out if it will meet their needs or not. Typically, the best and easiest keywords to rank for are low competition terms with high search volume, which most of the above tools can help you find. Statistics show that 72% of marketers consider content relevancy the most effective SEO factor. But for your keyword research to be effective, you need to understand how your target audience is searching for the type of content you want to create. Explore.com, a travel and tourism site, used the SEO strategy of targeting long-tail keywords. Embed Videos on Your Site to Increase Dwell Time If you have two pages that cover similar topics and target the same set of keywords, you are likely to run into a duplicate content issue. There are two big problems that happen when you have duplicate content. If both show up in the SERPs you can then end up with fewer backlinks to each page. Instead, you should review both pages and consolidate the content so that you now have one strong page that can enjoy lots of quality keyword rankings and backlinks. Adapting your keyword strategy Writing and optimizing SEO content for words that people don’t use doesn’t make any sense. Doing proper keyword research makes sure that you are using the same words as your target audience, therefore making the effort of optimizing your website worthwhile. Many markete